Beyond in-game applications, AI's potential in development workflows was also a major theme, with companies like Nunu.ai presenting AI-driven QA automation systems and Arcade AI showcasing a comprehensive AI game engine capable of generating environments, assets, and game logic. Yet, these ambitious claims often outpaced the actual quality of the resulting demonstrations, leaving attendees with mixed impressions. The broad and sometimes inconsistent messaging from tech companies about AI's capabilities has created a perception of confusion among both developers and consumers, mirroring past challenges with technologies like Web3. This underscores a crucial need for clearer communication and a more focused understanding of how AI can genuinely augment, rather than detract from, the creative process in game development, ultimately shaping a future where technology empowers, not overwhelms, artistic endeavors and user experiences.