Nintendo's First European Pop-Up Store Opens in London

09/25/2025
Nintendo is set to open its first-ever European pop-up store in London, offering fans a unique opportunity to explore a temporary retail space filled with exclusive merchandise. This marks a significant moment for the brand's presence in the region.

Experience the Magic: Nintendo's Exclusive London Pop-Up!

Discovering the Grand Opening: A New Retail Experience for European Fans

Nintendo has officially announced its plans to debut a temporary retail outlet in London this October. This pioneering pop-up store, situated on the ground level of the Westfield London Shopping Centre in Shepherd's Bush, will be a unique attraction, positioned directly across from the popular LEGO Store. This initiative marks Nintendo's first venture into a shopping center-based store experience within Europe, offering a fresh way for enthusiasts to engage with the brand.

Exploring Exclusive Offerings and Must-Have Collectibles

Visitors to the London pop-up store will have the chance to purchase a diverse range of official Nintendo products. Beyond the standard merchandise, the store will also feature a selection of items available exclusively at this London location, making it a prime destination for collectors and dedicated fans seeking unique souvenirs.

Navigating Your Visit: Reservations and Queueing System Details

To ensure a smooth experience during the initial launch phase, from October 22nd to October 26th, customers will need to secure a reservation slot. These booking opportunities will become available starting October 7th, and due to anticipated high demand, early booking is highly recommended. Following this reservation-only period, from October 27th until the store's closing on November 16th, a conventional queuing system will be implemented for all visitors.

Operating Hours and The Vision Behind This Temporary Venture

The store's operating hours will accommodate a wide range of visitors, opening Monday through Saturday from 10 AM to 9 PM, and on Sundays from 12 PM to 6 PM. Nintendo has highlighted this pop-up as an unprecedented retail model within Europe, expressing a hopeful vision for the future possibility of a permanent presence, thereby emphasizing the significance of this temporary initiative.