The Pokémon Company is set to unveil a captivating pop-up shop at the Natural History Museum in London, featuring merchandise inspired by the emerging field of “Pokécology”. This unique collaboration celebrates the study of Pokémon within their designated environments, drawing inspiration from Yoshinari Yonehara's popular Japanese book, “Pokécology: An Illustrated Guide to Pokémon Ecology,” which will soon be available in English. The collection will include a variety of exclusive items, catering to fans of both Pokémon and natural history.

Details of the Pokémon x Natural History Museum Collaboration

In a highly anticipated announcement following its initial reveal in September 2025, The Pokémon Company has confirmed that its upcoming pop-up store at the Natural History Museum will immerse visitors in the fascinating world of “Pokécology.” This innovative concept explores the habitats and behaviors of Pokémon, offering a fresh perspective on these beloved creatures. The central theme draws directly from Yoshinari Yonehara's acclaimed work, “Pokécology: An Illustrated Guide to Pokémon Ecology,” with an English translation of the book slated for release later this year, making it accessible to a wider audience.

For those fortunate enough to have secured tickets to the now sold-out pop-up event, a treasure trove of exclusive merchandise awaits. The collection embraces a distinct paleontological aesthetic, featuring items such as a dinosaur-inspired Pokémon print, intricately designed special pins, a Pikachu-themed research notes tote bag, and a charming plushie depicting an Electric-type Pokémon embracing the museum building itself. Additionally, a special oversized Pokémon Trading Card Game (TCG) promotional card, showcasing Pikachu within the museum's iconic central hall, will be made available at select UK retailers starting January 30th.

The full range of merchandise will be accessible for purchase at the museum's Cranbourne Boutique shop from January 26th to April 19th. For fans unable to attend the physical pop-up, The Pokémon Company has thoughtfully arranged for a curated selection of these exclusive items to be available through both The Pokémon Center and the Natural History Museum's official online stores, ensuring that more enthusiasts have an opportunity to acquire these unique collectibles, albeit with the anticipation of high demand.

Reflections on Collaborative Ventures

This collaboration between The Pokémon Company and the Natural History Museum represents a thoughtful fusion of popular culture and educational enrichment. By integrating the concept of “Pokécology,” the initiative not only offers appealing merchandise but also subtly introduces fans to the principles of ecology and natural sciences through a familiar and engaging lens. It highlights the potential for creative partnerships to bring new life and accessibility to traditional institutions, attracting diverse audiences and fostering a deeper appreciation for both imaginative worlds and the natural world around us. Such ventures can inspire curiosity and learning in unique and memorable ways.