The Evolution and Future Challenges of Xbox Game Pass
Xbox Game Pass, launched in 2017 by former Microsoft Gaming CEO Phil Spencer, revolutionized gaming with its subscription model offering a vast library of on-demand games. Initially hailed as the "best deal in gaming," its value proposition has shifted significantly due to escalating prices and confusing tier restructures, especially after Spencer's retirement. The service's subscriber growth figures have also become less transparent, raising questions about its long-term profitability and strategy under new leadership.
